Many years of experience promoting technology and the regional ICT sector through the media provideed fertile ground for creating an extremely large network of business and private relationships in the global tech community. Such a network is ideal for business experiments that, because of their size, reach and concept, exceed everyday journalism and editing.

The executive editor of Bug attempted—and succeeded— to create the largest regional start-up competition, as well as the largest regional tech show, becoming the only tech journalist in the world who is part of the three most important juries for grading the excellence of technological innovations and electronic devices. Of course, he sometimes failed. In his lecture, he will talk about what can be done to make a business attempt in the tech community a roaring success and what shouldn’t be done if you want to avoid failure, all while trying (maybe even succeeding) to inspire, educate and amuse…